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Idea: save the pixel - the art of simple web design

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Abstract

Learn Web Design eBook Learn Web Design Book

Learn Web Design Techniques That Work with this Web Design Ebook!

Price slashed 35% to just $27 (Sep 2011)

Note: You can now get Save the Pixel for FREE, when you subscribe to
Ben Hunt's Pro Web Design Alliance, an exclusive community of web
professionals.

Most people who come to most sites give up without getting what they
came for. That costs web site owners billions every year.

What concerns me is that the reason why most sites fail is not from
lack of cleverness or creativity. (In fact, it's usually the reverse.)
Designers and site owners just need to learn web design techniques that
actually work.

I have been designing web sites for over 15 years, and have seen
thousands of examples of what works - and what fails. These experiences
have taught me a simple approach to web design that produces results
time after time. That's what this ground-breaking web design ebook will
show you.

Learn Web Design Techniques to Make Your Sites More Effective

I would like to pass that approach on to you, so that you can apply the
principles and boost your web site's profits. That's why I wrote "Save
the Pixel," my simple guide to web sites that work.

"Save the Pixel" gives you a clear step-by-step guide you can apply
today to make your web site more effective.

New! Second Edition of Best-Selling Web Design Ebook

The second edition of "Save the Pixel" includes even more info and
examples to show you exactly how to transform your web sites today.

You don't need to be a designer to get the benefit of this web design
book. If you are a site owner, web developer, or responsible for your
organisation's web site, "Save the Pixel" will help you to succeed.
Buy Save the Pixel now - only GBP27-

Simplicity is the Key

The "Save the Pixel" approach shows that simplicity is the key to your
web site's success. We have proved that simple web designs can
consistently deliver better results.

One of the key insights of the book is "Success is a function of
attention divided by stuff". Attention is a fairly finite resource, but
we can do a lot about stuff. Reduce the unnecessary stuff on your
pages, and you'll increase success.

Most web sites are designed to please the person who did the design -
not the person who has to use the site. They include content and design
that may be appealing, but do nothing to help conversion if they draw
attention away from the elements that lead to success.

Any stuff that is added to a site that does not directly support the
site's goals by helping serve visitors will decrease the site's
effectiveness.

When done effectively, simple web design lets you guide your visitors'
attention to the clues that tell them they're in the right place. It
shows them exactly where to go next to find what they want, with
minimal distraction.

It keeps them focused on the content (not the packaging of the content)
and on the next steps you offer them.

A Word of Caution!

But let me offer a word of caution: The simple approach is only
effective when the right elements are included in the right way.

The 11 chapters of "Save the Pixel" will lead you through my
comprehensive process for creating simple sites that works every time.

I'll explain how you can:
* Look at your web site through the eyes of a first-time visitor
* Work quickly and maximize your effectiveness when making changes
* Really understand what your visitors need to see - and what they
don't need!
* Choose what to include and what to exclude
* Discover compelling win-win propositions
* Make every page instantly shout out "Yes! You're in the right
place!"
* Arrange content for maximum effectiveness
* Choose the right navigation options that make your site easier to
use
* Master the 7 key design factors that help you manage your visitors'
attention
* Increase readability to make your site accessible to everyone

"Save Hundreds of $$$"

Here's what just one reviewer said.

If you are doing anything online, or are considering it, then Save
the Pixel will be some of the most valuable stuff you'll ever read.

If you're just getting started and don't have a site yet, Ben's
insights will save you a lot of time and hundreds of dollars in
unnecessary design dead ends and fancy dysfunctional sites.
Ken

Buy Save the Pixel now - only GBP27-

Learn The Secrets of Making a Successful Web Site

There are lots of books on marketing, SEO, usability, and graphic
design techniques, but "Save the Pixel" is the first web design ebook
that pulls together all the most important techniques into a simple
guide for site owners and designers.

The great news is, we've discovered through designing hundreds of web
sites and running dozens of experiments that the things that make web
sites really work are actually quite simple. Not only are the core
skills simpler than you might think, I truly believe that you can make
really effective web sites - without being a graphic design wizard!

In fact, most web sites lose visitors through the same simple mistakes,
which actually make it harder for your visitors to engage with your
brand, and less likely they'll find what they want.

"Save the Pixel" was written to help you avoid making those mistakes,
resulting in a site that works for your customers, and really supports
your business goals.

Hundreds of Simple Techniques to Maximize Your Web Site's Conversion Rate

"Save the Pixel" is both a simple design philosophy and a comprehensive
toolkit of easy-to-use techniques that increase your web site's
success, and which any site owner can apply successfully.

Through a series over 20 full web redesign case studies, I present a
complete set of vital pixel-saving principles.

My tutorials, notes, and "before & after" snapshots of each site
redesign clearly show where pixels are so often wasted and what you can
do to save them, without sacrificing appeal.

The results... clear and appealing web sites that people like to use -
every time!

"Save the Pixel will change the way you design websites"
Spencer Norman

Buy Save the Pixel now - only GBP27-

What This Book Will Give You

Guide to simple web design.

Insight into professional web design discipline that will help you
create successful web sites and page designs in less time, with less
effort and with more impact.

A full set of Design Principles to help you select the design solution
that's most likely to work, and to direct your creative energy
effectively.

Dozens of Practical Techniques and tips on information architecture,
page layout copy writing craft and graphic design.

A great series of over 20 case studies, where I redesign web sites &
show these simple skills in action.

Confidence that YOU CAN apply my techniques today to great effect!

Don't take my word for it... Marketing Experts Agree

Howie Jacobson

Howie Jacobson is the author of "Adwords for Dummies". He says...

"Save the Pixel is the best book on web design and usability I've
ever read, and one of the best books on internet marketing in
general.

If you're sending traffic to your web site via Google AdWords and
you haven't discovered the strategies and tactics in Save the Pixel,
I guarantee you're throwing away money.

"It's not just information, but a systematic way of designing a site
for your customers rather than your web designer's online portfolio.

Save the Pixel is the one book I insist my clients read before I'll
roll out an AdWords campaign for them."

You don't have to follow a long, expensive course to learn the more
important skills for designing great web sites.

Save the Pixel costs just Ł27 (less than US$42), and it really contains
all you need to know to be able to craft really effective web design!

Here's what a few fans say...

Save The Pixel v1 was my favourite web design e-book of all time, so
I'm looking forward to starting on version 2 which promises to be a
cracker :) Keep up the great work!
Carl Watney

"Ben Hunt has done a great job writing this one, its simple,
pleasure to read and - last but not least - cheap."
Saint

"It's just what I was looking for. I know it will be a lot of use
for me to build my new website.

"I would have bought the e-book for double the price"
Edwin van de Plasse

Buy Save the Pixel now - only GBP27-

Now 12 Chapters Crammed with Professional Tips

1. The Art of Simple Web Design
The core of the "Save the Pixel" campaign for simple, beautiful web
sites. Includes "Enough, and no more", "Design the content, not the
box" and more tips on design discipline.
Download this chapter for free
2. Why are we Here?
Looks at getting clear about your purpose before you start
designing, with practical tips on setting and defining useful
goals.
3. Make a Site for its Visitors
Understanding what people are really looking for when they go to a
web site, and helping deliver win-win solutions.
4. Spread the Smell of Success
The importance of creating a scent trail that keeps visitors
believing that they're on track and engaged with the site.
5. The Simple Shall Inherit the World Wide Web
Proof of why simple works in web design, and why being brilliant
doesn't necessarily mean being clever.
6. Getability and the Brand
Introduces getability as the vital factor in a successful web page,
and how it relates to the brand. Includes a guide on defining or
developing a brand.
7. Layout
How to arrange web pages so that they're getable at every level,
with clear real estate, a focal point, and a meaningful information
cascade.
8. Navigation
A comprehensive guide to types of navigation, with a host of tips
on what makes nav really work.
9. Noticeability
Balancing the visual impact of elements on screen to manage the
visitor's attention to optimise retention and success. Looks at
size, contrast, boldness, colour, space, 3D effects, and movement.
10. Space
Reveals the Golden Rule of Spacing - how to arrange elements on
screen for maximum readability and perfect meaning.
11. Design your Content
Saving the pixel brings the focus on your content. The final
chapter is full of tips and tricks for crafting powerful text and
imagery that get your message across better.
12. In a Nutshell
A handy check list of all the "Save the Pixel" principles that you
can check every page against.

"The smartest guide to effective web design out there, and probably
one of the best books on Internet marketing that youre likely to
find."
Ken

"Save The Pixel" has been a Godsend; a beacon in the wilderness of
web designers who only seem to think in terms of "being cool" or
showing off what they can do. Ben's book reaffirmed what the little
nagging voice in the back of my head had been trying to tell me
"These propellorheads AREN'T your customers, and they don't THINK
like your customers!"

It's like getting relationship advice from a gynecologist...

Once we got rid of all the bells and whistles, we started getting
compliments. And transactions!

Since drinking Ben's Koolaid, we're virtually eliminated the
clutter, made our sites cleaner, given our clients a better
experience, and most importantly, we've made them more profitable!

There's always more to do and test and improve and we are -
constantly.

Simple is the new fancy.
Owen Garratt, pencilneck

Buy Save the Pixel now - only GBP27-
'Save the Pixel' - a complete guide to web design.

Learn Web Design from the Pros!
What You'll Get
With the 2nd Edition

* 12 chapters
* 22 complete web page redesigns
* 38 new screenshots
* 186 pages crammed with professional web design secrets & tips to
help!

About Ben Hunt

Ben Hunt is lead designer and consultant at web design agency
Scratchmedia.

He has created hundreds of web designs for companies, government and
charities.

"Save the Pixel" - his first web design ebook - has sold over 8000
copies.

Ben's free tutorials on web design have helped by millions of readers
learn web design techniques that work. (Like these SEO Keyword Research
Secrets!)

He is acknowledged as a thought leader in effective web design, web
site marketing, and conversion.

His second book "Convert!" will be published by Wiley & Sons in January
2011.

Rave Reviews!

Save the Pixel is brillant, just brillant - just what is needed! A
must read for anyone who designs and develops web sites.

Anne Nortcliffe, University lecturer

After working on website development for years I read the Save the
pixel web design ebook by scratchmedia. It has revolutionised the
way that I think about websites and I only wish I could have read it
sooner.

David Carr

A real gem of a book.

Trent Brown

Every working web designer should read it as it is chock full of
great tips and advice for creating great user experiences. An
excellent resource even for seasoned Web design pros but it should
be required reading for all aspiring and new Web designers to learn
web design but especially wannabes. This book demonstrates very well
why real design is a lot more than mere decoration and why every
pixel counts when your site tries to communicate a brand or message
as clearly as possible. Best money I spent all year...

pixelyzed

The principles in this book are really outstanding and really work.
I utilized some of the techniques with the getability section and
some various techniques, and it helped me close 2 projects worth
over $4000 each.

MAJ3STIC STUDIOS

Save The Pixel v1 was my favourite web design e-book of all time, so
I'm looking forward to starting on version 2 which promises to be a
cracker :) Keep up the great work!

Carl Watney

I just read Save the Pixel and loved it! Ive read about a half a
dozen books on web design, and Save the Pixel says 3X as much in
half the space.

whynot

Hi, Im a web designer in the U.S. I bought your book Save the Pixel
and I found it incredibly useful and helpful. It seems impossible to
find information on how to effectively communicate on the web, and
this book was a great help. THANK YOU!

Jillian Nickell

Whether you are a web designer or a company looking to enhance your
web presence, Save The Pixel is a must read.

Paul Dixon

If you design websites, you will want to check this out.
An easy to read and apply how-to guide to building simple and
effective websites. I purchased this ebook a while back and I can
say from personal experience that it is worth every penny. It is
chock-full of real advice and instruction on building clean, crisp
websites that meet the needs of your clients.

Bernadot Studios

"Save the Pixel" - one of the best books on goal-oriented webdesign.
Ben Hunt has done a great job writing this one, its simple, pleasure
to read and - last but not least - cheap.
The key idea is that design is a means of information communication
and presentation, which many webdesign companies completely forget.
Now this guy reminds it to you.
Having 6 years of design experience, I highly recommend this book to
anyone involved in sites production or thinking about ordering a
site for himself.
Why should you read it? Simple: you will learn to work less, work
faster and work more efficient. Given that the book isnt a thick
old-school manual you will read and start to implement the contained
ideas real fast.

Saint

This book is fantastic! As a self taught web designer I have been on
the lookout for this book for years! Thank you, Ben. Not only will
this make my decision making easier - it will save me from the hell
of its not quite perfect... I GET IT! I am excited to get to work -
something I havent been for quite awhile!

Wanda

Well worth the money. He has a very no-nonsense style that I think a
lot of us as web designers need to re-adhere to.

Kara Gates, Base Aesthetic

Any webdesigner should buy and read this great ebook. Unless youre a
guru webdesigner already, youre bound to learn something from this
ebook. The focus is not on the technical or arty aspects of
webdesign, but purely on the functional and communicational aspects
of web design. Very inspirational, very nice to read. Especially
when youre relatively new in web design, but not a complete rookie,
and want to take your general web design knowledge to a higher
level, this is an absolute must read!

Jurgen Nijhuis, ArgosMedia

One of the best book I have ever read about how to learn web design.

James Bell

Web Design from Scratch has been on my bookmarks for the longest
time now, as I was taken aback when I first chanced upon it. It
presented web design in such a structured, educational but yet
enlightening way that I could not help but continue to be drawn to
its contents. It helped shape the way I design my sites, even though
web design is just a hobby of mine. So when Ben released "Save the
Pixel", it was almost a given that I would purchase it.

And the book sure did not disappoint. Filled with lots of examples,
Ben gave a terrific explanation about how to develop a site, from
the concept, all the way down to production, complete with diagrams,
theories and frameworks. It might sound like a mouthful but somehow,
he made it easy to understand. And what I realize, it can be applied
to almost any design work one is embarking on, advertising
campaigns, posters, billboards, magazine covers, etc. The concepts
presented were something new and revolutionary and challenged the
way I thought about what creativity really means. I have read it and
re-read it and still found it refreshing and useful.

"Save the Pixel" is certainly a gem that I would recommend to anyone
who is interested in design work of any kind, and not only to learn
web design.

Benjamin Png

The book was excellent - short and to the point.

Richard Griffiths

A great book from a great teacher.

With very clear principles and with countless ideas, Save the Pixel
showed me what I want the websites that I create to be like.

Chen Nathan

"Save the Pixel" will change the way you design websites.

Spencer Norman

For someone like myself who is not a graphic designer, your web
design book was the ONLY one that helped me visualize several
websites and really not get hung up on the design and focus more on
quality and motivating my audience.

Adam Bresson

I want to recommend a 100-page ebook that's the smartest guide to
how to learn effective web design out there, and probably one of the
best books on Internet marketing that youre likely to find.

The ebook is called Save the Pixel and its by Ben Hunt, a UK-based
web designer who has drawn a lot of attention with his very useful
online tutorials and articles about Web 2.0 design.

If you are doing anything online, or are considering it, then Save
the Pixel will be some of the most valuable stuff youll ever read.

If youre just getting started and dont have a site yet, Bens
insights will save you a lot of time and hundreds of dollars in
unnecessary design dead ends and fancy dysfunctional sites.

Ken

I bought the Save the Pixel ebook and found it amazingly helpful and
eye-opening.

Your approach is so simple, I think of it as simple genius. I'm not
trying to butter you up but my former company has contracted with
web designers in the past to build sites for various products. I
always struggled with the designers because the layouts just were
not working but I had a hard time figuring out and explaining to
them why.

Your ebook made it all very clear.

Roberta Altstadt

I finished reading it on the plane home yesterday and really enjoyed
it. I found that it provided reaffirmation for some ideas and
clarified others. I also found some new ideas around displaying
results. The entire concept of simplifying and stripping away to
reveal meaning makes a lot of sense to me.

The case studies were really valuable in showing how you managed to
clearly represent what the end client will be looking for. The
TraceTracker design really blew me away. Well done. Visually
stunning and you figured out a way to communicate what the company
provides.

Jim Spencer

Its just what I was looking for. I know it will be a lot of use for
me to build my new website.

I would have bought the web design ebook for double the price

Edwin van de Plasse

To me "Save the Pixel" is the best web design book I've ever read.

Andreas Fedoseew

For anyone who still cares about quality design and clean, intuitive
user interfaces for modern web designs, Ben Hunt is your man.

ZenTwist

It's like a bible about building good, clean and effective websites
- something I've been looking for for a long time.

Jayson Hunter

I wanted a web designing book to help me really learn web design.
This is it. I've read hundreds of web design tutorials. This website
design ebook is the one thing I'll go back to again and again.

Angus

Read These FREE Chapters!

* Getability and the brand
* Why are we here
* The simple shall inherit the world wide web

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